redesign-checklist.mdx · Strategy · · 6 min read
The Website Redesign Checklist: 15 Steps to Relaunch Without Losing SEO
Lena HartFounder & Creative Director
Plan, design and launch a redesign that keeps your rankings, improves conversions and doesn't break anything important.
A redesign is a chance to reset your brand, speed and conversions. It's also the moment many sites lose years of SEO value. This checklist keeps you safe.
Before you start
- →Benchmark traffic, rankings and conversions
- →Crawl your current site and export every URL
- →Identify your top-performing pages
- →Define goals and success metrics
During the project
- →Keep high-value URLs, or plan 301 redirects
- →Preserve titles, headings and structured data
- →Test on real devices and assistive technology
- →Set performance budgets
At launch
- →Implement and test redirects
- →Submit the new sitemap
- →Monitor Search Console daily for two weeks
- →Compare metrics against your benchmark
Redirect maps aren't glamorous, but they're the difference between a relaunch and a restart.
Want this handled for you?
Talk to our team