// Northbound Coffee Co.
A headless coffee subscription store that sells while you sleep
- Client
- Northbound Coffee Co.
- Industry
- Retail
- Location
- Portland, USA
- Year
- 2026
NorthboundShopAboutJournalCart
Northbound Coffee Co.
Explore now- +212%
- Subscription sign-ups
- 0.9s
- Largest Contentful Paint
- +48%
- Average order value
The challenge
Northbound's theme-based store had slow pages, a confusing subscription flow and no way to tell their sourcing story. Mobile conversion was under 1%.
Our approach
We rebuilt the store as a headless Next.js storefront on Shopify's Storefront API, with a guided coffee-matching quiz that recommends beans and grind size.
Subscriptions moved into a single, flexible flow: pick your beans, choose a rhythm, and pause or skip any time from a redesigned account area.
The outcome
Within three months, subscription sign-ups more than tripled and mobile conversion rose to 3.4%. The new stack scored 99 on Lighthouse performance.
“The new store feels as good as our coffee tastes. Subscriptions tripled in a quarter.”
Maya LindqvistFounder, Northbound Coffee Co.